Jay-Z on Rocawear: ?We Don?t Envision Ourselves as an Urban Brand?

Mogul Jay-Z is looking to reposition his clothing line, Rocawear, by launching a new campaign for the brand on Thursday. He recently announced that the brand is evolving, and that contrary to popular belief, he doesn’t see the collection as “street” or “urban”: ?We are a great American brand. We don?t envision ourselves as an [...]Related posts:

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Source: http://necolebitchie.com/2011/06/29/jay-z-on-rocawear-we-dont-envision-ourselves-as-an-urban-brand/

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