Oprah Winfrey?s struggling OWN cable network could be shifting its programming strategy to appeal to its African-American audience.
Execs at OWN point to the success of ?Welcome to Sweetie Pie?s? as a way to tap into the network?s African American viewers, according to Adweek.
The reality show, which follows life behind-the-scenes of a St. Louis soul food restaurant, is the network?s top-rated prime-time show, averaging around 420,000 viewers.
It?s also performing extremely well among African-American viewers.
?Anytime you have a program that pops like ?Sweetie Pie?s? did, you start looking for what drove it,? OWN president Erik Logan told Adweek.
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Source: http://yourblackgossip.blogspot.com/2011/12/will-oprahs-own-network-be-to-liking-of.html
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